AllWell is an insurance provider with multiple Medicare brands operating in 17 states. They rely on an Annual Open Enrollment period to increase their enrollment and sustain growth.
While paid search had been successful and effective in the past under passive management, increased competition in recent years caused their CPA to skyrocket to unacceptable levels.
Due to the massive size of the account and the associated costs of doing a full rebuild, the client opted to go for an account refresh with ongoing optimization instead. Atalanta maximized budget efficiencies by optimizing traffic across devices and geographic locations resulting in more leads at a lower cost.