It’s a 10 wanted to increase branded search investment and maximize results while presenting themselves as the official store for their products. Client uses Shopify as their e-commerce platform.
Brand competes online with multiple resellers of their products (authorized & unauthorized resellers) as well as Amazon.
Atalanta increased Its a 10’s share of brand reach and also worked with them to identify competition issues that needed to be addressed with their resellers. Shopping campaigns were also launched.