Promote the CDPH anti-tobacco websites on Google to as broad a reach as possible in the state of CA.
CDPH runs multiple anti-tobacco websites and initiatives that are closely related or cross over in subject matter and were also seasonal. Tobacco is also a restricted advertising category, lending itself to many administrative challenges.
Tightly manage keyword lists and search terms while closely monitoring competitive insights reports. We managed this account for four years, results comparing Year 4 to Year 1.