UCSD operates the CA Smokers’ Helpline, which is primarily funded by the California Tobacco Control Program under the CA Dept of Public Health. The Helpline offers free smoking cessation programs and self-help materials for CA residents. Client uses Hubspot as their platform.
UCSD was having trouble finding cost effective leads in a niche that competes with Big Pharma. Additionally, they had no measurement framework in place for any of their touch points.
Atalanta implemented tracking solutions and a measurement framework that allowed them to maximize budget efficiencies across various devices and touch points. This helped UCSD reduce wasted spend and gave them more visibility into areas of their site that needed attention.